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Summer Course: Evolution Marketing and Social Media at IED Cagliari

Program Affiliation: IED: Istituto Europeo di Design

Location: Cagliari Italy

Course Objectives: Learning the key strategies of communication challenges of the contemporary world. Participants learn to locate a target, speak their same language, share the same media and efficiently and productively use them to maximize profit on investment.

Covered topics are the use of creative communication strategies, the use... read more Course Objectives: Learning the key strategies of communication challenges of the contemporary world. Participants learn to locate a target, speak their same language, share the same media and efficiently and productively use them to maximize profit on investment.

Covered topics are the use of creative communication strategies, the use of new media or traditional media in unconventional ways; exploring co-marketing possibilities; customer retention through community web; content customization; creation of strong, appealing messages that will not go unnoticed; working on a low budget.

Admission requirements: Students at all levels of experience, including absolute beginners. No specific skills are required, but applicants need to have basic skills in representation techniques, visual communication skills including photography, and verbal communication. Less