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Comparative Cultural Case Studies in Advertising
This course takes a look at how competitive companies in different geographies tackle similar advertising problems, highlighting that similar problems often require different solutions best suited for the cultures in which the advertising appears.
This course will help students take a global view of advertising. It will help them under... read more
This course takes a look at how competitive companies in different geographies tackle similar advertising problems, highlighting that similar problems often require different solutions best suited for the cultures in which the advertising appears.
This course will help students take a global view of advertising. It will help them understand how global issues need to be tackled based on local cultural realities. It will also help them develop strong strategic skills for critical comparison. Less